Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?

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0 Comments Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?

in Apple, Latest Stories, Most Popular stories, News, Opinion, Sad, Steve Jobs and tagged , .      

Today is a very sad day for anyone that respects inovation, hard work and the endeavour to never give up. people don’t come back like Steve Jobs did. And now he has sadly passed away there is no other man has changed the world of technology so much since the days when the PC was created or the internet was born.

In 1983, Steve Jobs lured John Sculley away from Pepsi-Cola to serve as Apple’s CEO – he famously asked Sculley “Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?.”

While Jobs was a persuasive and charismatic director for Apple, some of his employees from that time had described him as an erratic and temperamental manager. An industry-wide sales slump towards the end of 1984 caused a deterioration in Jobs’s working relationship with Sculley, and at the end of May 1985 – following an internal power struggle and an announcement of significant layoffs – Sculley relieved Jobs of his duties as head of the Macintosh division.

Jobs then moved on to his new company NeXT Computer and during a time when e-mail for most people was plain text, Jobs loved to demo the NeXT’s e-mail system, NeXTMail, as an example of his “interpersonal” philosophy. NeXTMail was one of the first to support universally visible, clickable embedded graphics and audio within e-mail.

Next on Jobs radar was to change the world of cinema forever… Pixar brought us Toy Story and since then Disney has cherished Pixar so much so that on January 24, 2006, Jobs and Disney Chief Executive Bob Iger announced that Disney had agreed to purchase Pixar in an all-stock transaction worth $7.4 billion. Once the deal closed, Jobs became The Walt Disney Company’s largest single shareholder with approximately 7% of the company’s stock. Jobs’s holdings in Disney far exceed those of Eisner, who holds 1.7%, and Disney family member Roy E. Disney, who held about 1% of the company’s stock and whose criticisms of Eisner included the soured Pixar relationship and accelerated his ousting. Jobs joined the company’s board of directors upon completion of the merger.

In 1996, Apple announced that it would buy NeXT for $429 million. The deal was finalized in late 1996, bringing Jobs back to the company he had co-founded. Jobs became de facto chief after then-CEO Gil Amelio was ousted in July. He was formally named interim chief executive in September 1997. In March 1998, to concentrate Apple’s efforts on returning to profitability, Jobs terminated a number of projects, such as Newton, Cyberdog, and OpenDoc. In the coming months, many employees developed a fear of encountering Jobs while riding in the elevator, “afraid that they might not have a job when the doors opened. The reality was that Jobs’ summary executions were rare, but a handful of victims was enough to terrorize a whole company.” Jobs also changed the licensing program for Macintosh clones, making it too costly for the manufacturers to continue making machines.

That brings us to the present – as Jobs made Apple the biggest company in the world through the birth of the iPhone in 2007 and its successors and the iPad his health deteriorated. He took a leave of absence but showed his dedication to Apple by being at the big product launches. It was if he wasn’t even away on leave. And then he was back. But when in January he again had to take medical leave it wasn’t good news.

Today Apple lost a visionary as its CEO but it gained a man who would not leave it. Like a true romance Steve Jobs will stay on as the figure of Apple that will never die.

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