LG to market WebOS as major brand strategy

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LG is planning to make the webOS brand a major part of its marketing for the first webOS TV.

Images from the CES show floor show the webOS TV has a highly prominent place in LG’s massive booth.

LG’s touting an “easy navigation,” “fun setup,” and “simple connection” features, but it’s not clear yet how any of these features will work. There’s also a new webOS logo — it’s definitely reminiscent of HP and Palm’s earlier branding, but with LG’s color scheme and slightly tweaked text.


These pictures show us is that LG is going to put the long-dead webOS brand front and center, despite the fact that it failed to gain any significant traction in the consumer mind after failed attempts from Palm and then HP to make it into a viable smartphone competitor.

LG originally purchased webOS assets from HP back in February of last year and quickly hinted that its webOS TV would arrive at CES 2014, but the company has remained largely quiet about how it would use the former smartphone OS — indeed, when LG confirmed the acquisition, it seemed like the company didn’t have a strategy yet for how its new software would give it a leg up in the TV landscape.

However, details have started coming more rapidly in recent days — leaks have confirmed that the TV will retain the trademark webOS Cards interface and we’ve also gotten our first glimpse of the set leading up to its CES introduction.


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